ServicesSearch Engine Optimisation, KeywordsYearCurrent

What is Search Engine Optimisation? (SEO)

Search engine optimisation is the process of improving the ranking of your web pages on search engines’ organic or natural search results pages (such as those found on Google, Yahoo and Bing) for search queries related to your business, brand, product, service or a particular interest.

In most instances queries are based on a user having a particular question or problem that they require a solution for, and the objective of search engine optimisation is to deliver a response relevant to a user’s initial search.

Since Google is the leading search engine with a 67% market share, effective search engine optimisation demands a deep understanding of Google’s intricate algorithms and ranking factors. These are continuously being developed to display the most relevant search results to searchers. As the leading search engine, it is critical to align with Google’s best practices, and this also means exceeding the standards of Bing and Yahoo.

Search Engine Optimisation performed properly results in higher rankings for your website on relevant searches with the ultimate goal of achieving the number 1 position on the first page of Google. The higher your site is ranked on search engine results pages, the higher the click through rate (CTR), which results in a greater number of visits to your site.

Click through rate is the number of times people click on the search engine results to go to your site over the number of times your site appears to them (impressions) on search results. SEO involves the application of thorough guidelines and proficient techniques in the design, architecture, coding, content, promotion, linking, localisation, personalisation and socialisation of your website.

In a nutshell, if you are selling car accessories, such as steering wheels, and we have identified “car steering wheels for sale” as a good target keyword or keyword phrase for you, then your web pages should start ranking high on search engines when people type in “car steering wheels for sale” as a search query (or some close variations of it).

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