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Remarketing can be used to retarget people who have previously visited your Website or Landing page, Facebook page or watched your YouTube advert.

It allows you to send the visitor a gentle reminder of the purchase they were going to make. These reminders are viewed on other sites they browse.

We are able to use targeted Ads based on the sections of the site they have visited and are more successful if they are relevant and based on their interests.

We are also able to cross remarket, which is taking other content that is still relevant to them but has a different message to what they originally saw. For example we can use a YouTube video and cross remarket using the Display network.

Below are the benefits of Remarketing:

  • Brand exposure – The idea is to remarket to people that are interested in your brand, which will influence their purchase decision.
  • Higher conversion rates – Keeping your brand top of mind will increase the conversion rate. Remarketing content the buyer is interested in will assist with better conversions.
  • Better ROI – Better conversion rates means you can get a higher and faster return on your investment.
  • Audience targeting – We are able to target specific audiences based on their interests or demographics.

Remarketing should make you rethink your entire #PPC (Pay-Per-Click) strategy and is an essential component for paid search, social media and content marketers.

Contact us and we will help you with the ideal remarketing strategy.

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