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Programmatic Advertising is an exciting way to reach your target market when they are in the buyer’s cycle.

In the past advertisers used to buy block impressions reaching thousands of people but never really knowing if they are reaching the right type of people.

How does it work?

Programmatic advertising uses first and third party data which identifies a user’s online behaviour as well as location, demographics and devices in order to identify and engage with responsive consumers.

The software is used to automate the entire process as well as optimisation via a bidding system. It does not rely on a human to activate or adapt, it is all done automatically in real time via an algorithm.

Similar to Paid Search you can also set specific times of the day as well as frequency as well as which publishers your ad will be displayed. The great thing about this feature is that you are paying for highly effective ads which target the right people at the right time.

Benefits of Programmatic Advertising:

  • Reach specific users in the buying behaviour
  • Showcases the ad within milliseconds of a search being performed
  • Utilises data and tech to allow for efficient media buying

Make sure not to miss out on this amazing opportunity to reach your market while they are in the buying cycle. Say Hello to great leads!

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