What is Google AdWords and is it right for me?

Google AdWords is Google’s online paid advertising service that can help you to attract new customers to your website and grow your business. Ads are created for your business making use of relevant search keywords, search terms or phrases, and Google then displays your advert to people based on they have searched for and how it corresponds to the keywords or phrases you have selected for your advert.

Google AdWords can be a valuable marketing tool if you are interested in any of the following:

  • I want to attract more visitors (customers) to my website?

    With Google AdWords you have the ability to promote your business to people looking for products or services like yours and drive them to your website. AdWords displays your ads either on top or the bottom, as well as on websites featuring related content to your products or services. #BeSeen

  • I want more customers to visit my local store?

    If you want to build a customer base in a specific geographic area, AdWords can target your ads to potential customers in specific countries, provinces, cities or custom areas as set by radius. That means your ads will only be seen by potential customers in the geographic area you specify. #Visits

  • I want to reach South African customers on their phones?

    Millions of people access the Internet from their mobile devices to research products and services and search for local businesses. With AdWords, you can show your ads on mobile devices and even allow potential customers to click on the phone number in your ad to call you directly. #Mobile

  • I want to control my advertising budget?

    With Google AdWords you’re able to manage and control your marketing costs by setting a fixed budget. You select the maximum amount that you are willing to spend, and you only pay when someone clicks on your ads and visits your website. #Budget

  • I want to measure my ROI?

    With AdWords you know exactly how many people saw your ad and how many clicked on it to visit your website. When combined with Google Analytics, you can gain more powerful insights. For example, see what pages people visited on your website, how long they stayed and if they became a customer by purchasing, signing up or contacting you in some way, this is known as a conversion. #ROI

Ready to get started with AdWords? If you’re ready to reach new customers and build your business with AdWords, then contact us to find out more!

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