We are proud that our MD, Marcelle McDonald has been featured as one of Finweek’s Top Women to Watch in their 13 August 2015 issue.

An extract of the article below: 

Marcelle McDonald used her savings she invested over five years ago, to start her
digital marketing agency, #HelloYes Marketing. Her understanding of the
industry and current and future trends, combined with her entrepreneurial
spirit, leadership and vision have been valuable in starting the business. In
an industry that appears saturated, McDonald says she saw an opportunity to
transfer traditional marketing concepts on new media platforms, which other
digital companies have failed to do.

1) What would you identify as your big break?

When I got the opportunity to work for an advertising agency, it was an opportunity
to work in marketing which is something I am passionate about. I always knew it
was something I wanted to do. I started working at a printing company and we
used to deal with advertisers.

I wanted to work in a creative environment like that in order to compliment my
own interests and strengths.

2) What has been some of the challenges in your business?

I didn’t think this would be a challenge, but finding the right staff with the
skill set for the digital space was challenging. It took a good few months for
me to find the right people and then to train them to be on par with the level
the industry is at. In the digital space, many digital companies poach skilled
staff from each other. That’s also a challenge, but I see that as an opportunity
to develop the skills of people in South Africa. South Africa is the most
digitally developed country in Africa and the fourth, fastest growing digital
economy in the world (after China, Malaysia and Thailand) I know I am moving in
the right direction.

3) What has been the biggest difficulty or setback that you’ve had
to overcome?

I came from a background where I did not have the finances to study. But I put my
head down and worked hard to pay for my own studies. I want people to know that
they should not let their background stop them from becoming who they want to
be. You need to make things happen for yourself, work hard for your goals.

4) Your advice to those who want to make it in your sector?

South Africa needs more entrepreneurs but many lack the courage to follow their
dreams. Believe in yourself, no matter where you come from. You can be great if
you believe in yourself and follow your passion. Find something you love doing
– I loved marketing and even though I couldn’t study, I started at the bottom
and worked my way up. Seize opportunities and run with them.

5) What are your goals for the future?

In the next five years I believe we will have a global presence. There are
opportunities for young South Africans in the digital space to make their mark
internationally. I plan to develop people and export these skills and talents.