Category Archives: Uncategorized

Psychology of Advertising

Psychology of Advertising

Advertising “Advertisements are sometimes spoken of as the nervous system of the business world … As our nervous system is constructed to give us all the possible sensations from objects, so the advertisement must awaken in the reader as many different kinds of images as the object itself can excite” this is the psychology…
Get Social

Digital statistics and usage in South Africa in 2018

January. A time to reset the clock and start again. It’s also the time of year we look forward to when scanning the digital horizon. Whys that? Every January, the collaborative effort between Hootsuite and We Are Social releases the insightful Digital Suite of Reports. This year marks the 7th annual release and the data…
Insta Famous

Insta Famous!

Wondering how you could up your Instagram game? Well, you’re in luck because we’ve got the 411! We’ve listed 3 of Mashable.com’s recommended apps. Perfect365 Perfect365 is an app that is free on iOS and Android. It’s perfect for selfie editing and exciting as it is feature-rich. According to…
SEO Simplified

SEO made simple

  What is SEO? Wondering how the Search Engine ‘front row’ made it into VIP?  It’s no secret!  The plug you’ve been waiting for is “Search Engine Optimization” or commonly known as SEO. Search who now?  Webopedia defines SEO as a  methodology of strategies, techniques and tactics used to increase…
Lisa comes to the world wide web

Lisa comes to the World Wide Web

Oh boy!  Look what the URL dragged in… My fingers sweat in excitement, I type as frantically as I speak and it’s really not that hard to tell from the wonder and fascination I have towards the digital space, that my village was only introduced to the internet in 2012! Fast-forward to 2017 and inspirational women who command…
Finweek-Marcelle

Marcelle McDonald featured in Finweek top women to watch

Marcelle McDonald used her savings she invested over five years ago, to start her digital marketing agency, #HelloYes Marketing. Her understanding of the industry and current and future trends, combined with her entrepreneurial spirit, leadership and vision have been valuable in starting the business. In an industry…