On the 16th of June 1976 our country experienced the ground shaking Soweto youth uprising, and 42 years later we are experiencing one of a different kind. We all know that we live in the Information Age, but have you met the digital natives!? Consuming, producing, marketing and breathing information, these are the new members,…

Take a look at our Bioplus Social Media campaign case study. We are all about ROI and this can be achieved for your brand. The winning recipe is understanding the target audience,  speaking the right language,  using interactive imagery and trending content to create the best online experience for the target audiences…

You’d be forgiven if you thought that dark social was a far away cyberland where Instagram modelling careers go to die and witches and trolls mercilessly rule!  We’ll gladly tell you that this couldn’t be further from the truth. What is Dark Social then? If you’re serious about growing your online community and converting…

All Pinterest fans will be happy to know that Pinterest has recently launched their brand new “Buy Button”. As fellow shopping addicts, we feel and share your excitement. The endless browsing and dreaming of your wish list products can now turn into an actual purchase. That dress you have been eyeing and loving and wanting…

Instagram has shown remarkable growth over the last year and a bit. It’s a fun, quirky platform accessible to everyone with a smartphone. With over 200 million users worldwide with over 1 million of those users in South Africa, Instagram is definitely the platform to be on if you have products and services that will photograph…

Before we dive straight into why your brand should be engaging with your online community, we need to understand that there is an already existing active online community out there. Social media has become a forum, accessible by everyone and they can say whatever they want about anyone they want. You need to be aware that, if…

Are you wondering whether paying for Facebook advertising is really going to pay off? How can you be guaranteed that it’ll reach its mark and convert those people you’re targeting into fans and followers and then followers into consumers? Let’s take a look at how it all works. When to use Facebook advertising Facebook…

Have you seen a strange Facebook privacy notice popping up in your news feed? If not, you are most likely to come across it at some point in the next few weeks. The statement looks like this: “As of Jan. 5, 2015 at 10:50 a.m. Eastern standard time, I do not give Facebook or any entities associated with Facebook permission…