Psychology of Advertising

Advertising “Advertisements are sometimes spoken of as the nervous system of the business world … As our nervous system is constructed to give us all the possible sensations from objects, so the advertisement must awaken in the reader as many different kinds of images as the object itself can excite” this is the psychology…

Dashboards

What is a dashboard? Are they important? Why are they important? Would your business benefit in building one? One of the top technology buzzwords of 2018 is self-service analytics. The amount of data relating to Digital Marketing is constantly growing and companies are recognizing the need to focus their energy on analysing…

The Digital Natives

On the 16th of June 1976 our country experienced the ground shaking Soweto youth uprising, and 42 years later we are experiencing one of a different kind. We all know that we live in the Information Age, but have you met the digital natives!? Consuming, producing, marketing and breathing information, these are the new members,…

Bioplus #1Minute competition case study insights

Take a look at our Bioplus Social Media campaign case study. We are all about ROI and this can be achieved for your brand. The winning recipe is understanding the target audience,  speaking the right language,  using interactive imagery and trending content to create the best online experience for the target audiences…

Digital statistics and usage in South Africa in 2018

January. A time to reset the clock and start again. It’s also the time of year we look forward to when scanning the digital horizon. Whys that? Every January, the collaborative effort between Hootsuite and We Are Social releases the insightful Digital Suite of Reports. This year marks the 7th annual release and the data…

Insta Famous!

Wondering how you could up your Instagram game? Well, you’re in luck because we’ve got the 411! We’ve listed 3 of Mashable.com’s recommended apps. Perfect365 Perfect365 is an app that is free on iOS and Android. It’s perfect for selfie editing and exciting as it is feature-rich. According to…

#HELLO Dark Social!

You’d be forgiven if you thought that dark social was a far away cyberland where Instagram modelling careers go to die and witches and trolls mercilessly rule!  We’ll gladly tell you that this couldn’t be further from the truth. What is Dark Social then? If you’re serious about growing your online community and converting…

SEO made simple

  What is SEO? Wondering how the Search Engine ‘front row’ made it into VIP?  It’s no secret!  The plug you’ve been waiting for is “Search Engine Optimization” or commonly known as SEO. Search who now?  Webopedia defines SEO as a  methodology of strategies, techniques and tactics used to increase…

Lisa comes to the World Wide Web

Oh boy!  Look what the URL dragged in… My fingers sweat in excitement, I type as frantically as I speak and it’s really not that hard to tell from the wonder and fascination I have towards the digital space, that my village was only introduced to the internet in 2012! Fast-forward to 2017 and inspirational women who command…

Marcelle McDonald featured in Finweek top women to watch

Marcelle McDonald used her savings she invested over five years ago, to start her digital marketing agency, #HelloYes Marketing. Her understanding of the industry and current and future trends, combined with her entrepreneurial spirit, leadership and vision have been valuable in starting the business. In an industry…