Category Archives: Social Media

Some Pinteresting News

All Pinterest fans will be happy to know that Pinterest has recently launched their brand new “Buy Button”. As fellow shopping addicts, we feel and share your excitement. The endless browsing and dreaming of your wish list products can now turn into an actual purchase. That dress you have been eyeing and loving and wanting can now hang in your closet through the click of a button. And gents, you can now sneak into your girlfriend’s wedding board (we promise she has one) and go buy one of the rings she pinned, how convenient!

So we now that consumers will be over the moon over this announcement, but what will this mean for businesses?

Before you get your products Pin-ready, it is important to revisit some of the best practices of using Pinterest for business. They include the following:

#1: Make Your Business Visible on Pinterest
#2: Make Your Website Pinterest-Friendly
#3: Create Appealing Content You Can Pin
#4: Know Pinterest’s Image Requirements
#5: Pin Useful Content

Having these best practices in place will help your business reap all the benefits of the “Buy Button” as well as help you to reach significant spikes in user growth. If you have any Promoted Pins in circulation already, take a look at the analytics and establish which Pins performed best and use those as your first test Pins. It’s crucial that your Pin should contain all the necessary information and show off the product in its full glory for maximum buyer satisfaction.

Since the feature is launching on mobile first, you also need to do some research and find out how your Pins measure up against others on a smartphone screen — you may be surprised at what you see. Pinterest is also partnering with Shopify and Demandware to make it easier for small- and medium-sized businesses to sell products through the site.

Buyable Pins are just another way to bring the creative ideas you find on Pinterest to life, and we can’t wait to see how this trend will evolve and change the current business environment.

Check out the video here >>>

Leveraging Intagram For Your Business

Leveraging Instagram For Your Brand

Instagram has shown remarkable growth over the last year and a bit. It’s a fun, quirky platform accessible to everyone with a smartphone. With over 200 million users worldwide with over 1 million of those users in South Africa, Instagram is definitely the platform to be on if you have products and services that will photograph well.

We all have a story to tell and your brand has a unique perspective to share. Unlike other popular social media platforms, Instagram is a photo-sharing platform available only on your smartphone. Instagram allows for rich, vibrant visual story telling.

Let’s get you started. When launching your brand on Instagram, you will need to decide what your objectives for Instagram are, whether it is to increase brand awareness, shift perception around your brand or to reach a new audience. You will need to ensure that your objectives can be achieved by telling your story through this vibrant, visual medium.

Tell us a story. You’ll need a strategy to inform your content plan. Decide on themes and a story line that is authentic to your brand. With these in place, over time a consistent thread will share your brand’s story and personality. You will need to stick to a regular posting schedule. You don’t want to saturate your follower’s newsfeed by posting erratically and then all at once – that’s a recipe for alienating your precious followers.

Remember content is king. Instagram is a favourite for creatives and visually savvy users. So content needs to be created and curated carefully in order to best represent your brand. Your photos need to be high quality and edited where necessary. Instagram also allows for a caption which when well written, using relevant hashtags, will get your photos noticed.

Get social. It’s important to note that Instagram users are typically younger, between the ages of 18 – 35 years old with a skew towards women. You need to know who you are talking to and engage with them; follow back, and reach out and follow other users who might be interested in your brand. Be social and approachable, like and comment on other users’ photos.

Instagram have recently launched advertising, although not available in South Africa yet, it’s definitely something to look into in the future. Instagram recently launched carousel ads. It’s an innovative way for brands to share more than one image in a post for those interested in seeing more. The carousel ads are supposed to allow for more flexibility in storytelling. All you have to do is swipe left to see additional images and click the link to visit the website.

Community Managers For Your Brand

The Importance Of Community Management For Your Brand

Before we dive straight into why your brand should be engaging with your online community, we need to understand that there is an already existing active online community out there. Social media has become a forum, accessible by everyone and they can say whatever they want about anyone they want.

You need to be aware that, if they are not already, someone is going to be speaking about your brand whether you know about it or not. This could be either good or bad publicity. Either way, don’t you think you should be a part of the conversation? That’s where community management comes in.

The role of a community manager is to manage different social media platforms for the brand. This includes speaking on behalf of the brand, creating and curating content to be posted. Community management involves not only responding to people engaging with the brand but recognizing online brand ambassadors as well. By creating good content and facilitating conversations between the customer and the brand you learn so much more about your brand and products and services.

But that’s not enough. An essential part of the equation is that you have to care – really care. The objective of community manager is not only to represent the brand to your community but also to also listen to their feedback and speak on behalf of your community of supporters. Community management has the potential to help the brand improve their products and services.

It’s important to carefully consider the influence and impact community management can have for your brand. Everything your brand does and says or conversely, doesn’t do and doesn’t say affects the perception of your brand. Your community has their own opinions and preferences and their own ideas. And you need to be eager to learn from them and even implement and affect change that will benefit your customers. This helps build brand loyalty.

You need to have a clear strategy for each social media platform and ensure it is executed properly. Maintaining brand loyalty is crucial; you cannot afford to implement your strategy intermittently or abandon your social media accounts half way through. Your social media platforms are your mouthpiece and communicate the brand personality. Consistency is key to showing that you care.

Finally, community management requires someone to reporting on any new insights and lessons learned in order to move your brand forward and meet the customers’ needs.

When is Facebook Advertising Good for me?

Facebook Advertising – What’s In It for Me?

Are you wondering whether paying for Facebook advertising is really going to pay off? How can you be guaranteed that it’ll reach its mark and convert those people you’re targeting into fans and followers and then followers into consumers?

Let’s take a look at how it all works.

When to use Facebook advertising

Facebook has algorithms in place that ensure that you receive only relevant information and stories in your newsfeed. That’s all good and well for Facebook users but for company pages, the algorithms reduce the organic reach (unpaid posts on your company page) to your fans. This is because Facebook wants you to pursue advertising campaigns and without using paid-for posts or advertising, Facebook limits your ability to reach potential customers. So spend your money wisely and pay for content to be boosted when you have an important message you need to push out or when you want to grow your fan base.

Target the right people

With Facebook advertising, you pay to target specific groups of people already on Facebook. You can filter them according to gender, age, location, relationship status, etc. You can even target people with certain interests (brands they like, sports teams, music, movies, etc.). Have you ever noticed how much information people publish on Facebook? Think about it, if Joe Soap likes a motor sport page, checks-in at motor sporting events he attends and shares photos about his favourite cars and motorbikes – Facebook has all that information and over time, can paint a pretty good picture of his lifestyle.

.So, even with a relatively small budget, you can still reach thousands of people who meet specific targeting criteria that you might not have reached on any other medium.

Know and understand what your objectives are and then measure accordingly.

It’s important to understand that unlike Google AdWords, Facebook ads targets people based on demographics and interests and not what they’re searching for.

When done correctly, by targeting the right people and measuring along the way, you can gain an edge over your competitors. With Facebook advertising, you pay for Facebook’s marketing tools but also the prioritization of your brand’s content.

Invariably, Facebook advertising will be more useful and relevant to certain businesses over others. For example, Facebook advertising would be useful for an energy drink brand promoting their new energy drink flavor to young people living a fast paced lifestyle, but less useful and less practical for an established advertising agency targeting large corporations. That doesn’t necessarily mean that Facebook as a platform would be useless for an advertising agency, but the strategy for using Facebook would be different.

In order to take advantage of Facebook’s audience, you need to recognize the intricacies of reaching people on Facebook and how audience targeting will benefit your overall brand. Facebook is an invaluable tool for targeted marketing, promoting your brand, creating brand loyalty and connecting with customers. For these reasons, Facebook advertising is certainly beneficial and worth incorporating in your marketing strategy.

Facebook Privacy Hoax

Facebook Privacy Policy Hoax

Have you seen a strange Facebook privacy notice popping up in your news feed? If not, you are most likely to come across it at some point in the next few weeks. The statement looks like this:

“As of Jan. 5, 2015 at 10:50 a.m. Eastern standard time, I do not give Facebook or any entities associated with Facebook permission to use my pictures, information, or posts, both past and future. By this statement I give notice to Facebook it is strictly forbidden to disclose, copy, distribute or take any other action against me based on this profile is private and confidential information. The violation of privacy can be punished by law (UCC 1-308-11 308-103 and Rome statute). NOTE: Facebook is now a public entity. All members must post a note like this. If you prefer, you can copy and paste this version. If you do not publish this statement at least once it will be tactically allowing the use of your photos, as well as information contained in the profile status updates. DO NOT SHARE you MUST copy and paste to make this I will leave a comment so it will be easier to copy and paste!!!”

The statement urges Facebook users to copy and paste the statement into their statuses that will then be visible by the users friends. This is how it spreads so fast due to the reach it gets through each user. This is however not the first time this has happened. Washington Post’s Caitlin Dewey says that variations on this privacy screed have made the rounds on Facebook since 2012. We assure you that it is not necessary or relevant to pass statuses like this around. This is a hoax. Facebook will notify you by email or notification of any changes to their Privacy Policy and you can ignore statements like this going forward.

The great news about Facebook is that they do not want to “own” your content. Whatever you upload to your profile or timeline is yours. This includes status updates, pictures and videos.

“Anyone who uses Facebook owns and controls the content and information they post, as stated in our terms. They control how that content and information is shared. That is our policy, and it always has been,” Facebook said in a 2012 post, addressing what it called a “Copyright Meme Spreading On Facebook.”

When you signed up for Facebook you agreed to their Terms and Conditions and Privacy Policy. If you haven’t read either of them, now is a good time to start. Make sure you understand what Facebook is allowed and not allowed to do to make sure you stay in control of your content. One of the things you agreed to when signing up to Facebook is “a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook”. What this means is that Facebook can use anything you post to promote itself. With the vast number of Facebook users it may be unlikely that your image or video will be used, but if it is used just remember that ‘you have agreed to it’. If you are unhappy with the T’s and C’s or Privacy Policy here are a few options for you:

  • Don’t sign up to Facebook.
  • Negotiate a modified privacy policy with Facebook (probably not going to get you anywhere).
  • Ask Facebook to amend its policies (a shot in the dark but give it a go).
  • Delete your Facebook account.

Facebook is a great way to stay connected and share your life story. Use it wisely and stay informed to stay in charge. Happy posting.